Our Vision
We all remember the simple joy of childhood: scraped knees, endless giggles, and making up games that lasted all afternoon. Today, that world is often replaced by the glow of screens. The laughter is fading into silence as little ones spend their most important, formative years swiping and scrolling.
This shift truly matters. Children as young as two are already spending hours in front of screens; in fact, about 74% of parents with toddlers report their child watches videos on a smartphone regularly. We know modern life is busy, and sometimes a device offers a moment of peace for working parents.
We're not here to blame! Technology offers connection and learning. But the cost is too high—extensive screen use can dim a child's imagination, weaken their social muscles, shorten their attention, and make it harder to handle big feelings.
At Pegasus, we are rewriting this story. We are a children’s wellbeing company on a mission to bring back the beauty of a screen-free childhood. We create books, puzzles, and games that invite kids to live, explore, and create with the real play.
We dream of little hands building castles, strong voices telling stories, and imaginations running free. We want screen-time to be a choice, not the automatic default. Our thoughtfully designed books, puzzles, and play experiences are an invitation for families to step away from the screen and step into a playful, curious, and connected childhood.
When children are free from the constant digital hum, the real light of childhood can shine through.
Our Commitment at Pegasus
At Pegasus, we are committed to promoting screen-free childhoods through enriching products, books, and play experiences. We believe in developing imagination with hands-on activities that spark curiosity and creativity, and nurturing social skills by encouraging interactive, collaborative play rather than solitary screen time.
Our goal is to strengthen focus & cognitive growth through mindful, purposeful engagement, and build emotional resilience with tools and games that help children navigate feelings in healthy ways. Being the flag bearer of children’s wellbeing, we focus on supporting parents with accessible, easy-to-use alternatives to digital entertainment and creating meaningful family time through activities that encourage bonding, storytelling, and shared joy. Every product is thoughtfully designed, rooted in child development principles and holistic wellbeing, to help children reconnect with the real world like nature, textures, conversations, and unstructured play.
